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sionnach commented on the word charismatic megafauna
Animals that have popular appeal and so can form the basis of conservation campaigns and fundraising drives.
"Giant pandas are 'charismatic megafauna,' a category that includes whales and other sea mammals, salmon and other inspirational fish, eagles and other flashy raptors. In each instance, the creatures help spotlight the hundreds of humbler but equally endangered species: the black-spored quillwort, the longhorn fairy shrimp."
—"Birth and Rebirth," USA Today, August 23, 1999
From the Wordspy website.
December 9, 2007